54 sqm Booth Design Guide6m × 9m (≈ 20ft × 30ft) · Standard
54 sqm, typically 6×9 m, is where narrative gets comfortable. There is enough space to separate brand, product, experience and meeting zones into four distinct passages, so that walking through the booth becomes a designed journey through the brand.
This size often appears as a peninsula with three open sides. Traffic arriving from three directions upgrades the design problem from having one front to having three — brand visibility has to be planned across 270 degrees.
Common opening configurations
- ·Two open sides (a corner) is common
- ·Three open sides (a peninsula) is the high-value form at this size, giving 270° brand visibility
What actually fits in this area
Layout advice
- ·On a peninsula, a free-standing brand wall must carry content on both faces — a blank back facing visitors is wasted frontage
- ·Separate the four zones with floor material or lighting rather than solid walls
- ·Larger footprints need more discipline about zero obstruction: nothing may block the brand wall
- ·Wrap structural columns as brand content panels to absorb awkward column positions
Budget reference
Example range: approx. US$5,100–8,800 for design and build, excluding space rental. Converted at CNY 6.8 to US$1; actual figures move with materials and finishes, and the itemised AI cost breakdown is authoritative.
Frequently asked questions
How do you design a 54 sqm three-sided peninsula?
Design for 270° visibility: brand information readable from three directions, a free-standing brand wall with content on both faces, and a reception route covering the two main traffic directions. The value of a peninsula is having three fronts, so do not treat the sides as backs.
What does a 54 sqm booth cost?
Conventionally within the example range above, excluding space rental. The main variables are experience-area equipment, the finish of a double-sided brand wall, and the volume of any overhead structure.
How many reception counters does 54 sqm need?
One main and one secondary. The main counter follows the primary traffic direction; in a three-sided form the secondary covers the second, so that half the booth does not become a service blind spot.
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