Industries
Booth Design Guides for 20 Industries
Every industry speaks its own booth language: machinery builds a stage for the machine, food runs on shelf density, beauty works in curved light. Use the wrong language and no amount of budget buys the result. These guides are distilled from real projects, breaking down the visual signature, layout logic and common traps industry by industry.
Medical Devices & Pharmaceuticals
A medical booth sells credibility before it sells anything else. Your visitors are professionals somewhere on a procurement decision chain; they are immune to spectacle and highly sensitive to information density and professional order. That is why the design language across this industry is restrained: clean, bright, and organised — closer to a consulting room you would trust than to a nightclub.
Read the design guide →Consumer Electronics & Consumer Goods
A consumer goods booth has one job: let the product tell a story. From three metres away a visitor should already be picturing what this thing looks like in their own life. That is why the lifestyle vignette is this industry's core language — products are not lined up on a rack, they are placed in the situation where they get used.
Read the design guide →Food & Beverage
Of the twenty industries, food has the most literal booth language: the density of real product is the argument. Bottles and jars filling a shelf wall, produce graphics behind them, bright even light above — the visitor's reasoning is refreshingly plain. The broader the product line and the fuller the display, the more this supplier is worth talking to.
Read the design guide →Machinery & Industrial Equipment
On a machinery booth the real machine is always the lead. Visitors cross the aisle and walk in to see the equipment up close — the detail, the build quality, the way it runs. So designing this space is essentially building a stage for the machine: a clean white-and-steel chassis, workshop-grade brightness, and a circulation route organised around the equipment.
Read the design guide →New Energy & Storage
New energy booths share one gesture almost industry-wide: the wrap-around illuminated fascia. A continuous stretch-fabric lightbox on all four sides locks the brand into view from any angle, which fits the technology-forward, energy-charged narrative of the solar and storage sectors and makes it one of the most recognisable industry signatures on any show floor.
Read the design guide →Beauty & Personal Care
Beauty is the most formally adventurous of the twenty industries. Curved fascias, illuminated surfaces, sculptural spatial composition — where other industries need restraint, this audience rewards a booth that photographs well. The booth itself has to be able to appear in a visitor's camera roll, and social distribution is this industry's hidden KPI.
Read the design guide →IT & Software
Software and digital products have nothing physical to put on a plinth, so what an IT booth actually exhibits is experience: a video wall carrying the product narrative, an interactive rig letting visitors put their hands on it, and demo stations taking the deeper conversations. The job of the space is to turn an intangible product into a tangible route through the booth.
Read the design guide →Automotive & Auto Parts
The challenge on an auto parts booth is giving ceremony to small things. A filter, a bearing, a bottle of lubricant is unremarkable on its own, but arrayed and illuminated it becomes something else entirely — illuminated shelving across four walls turns hundreds of small parts into orderly walls of exhibits, where density and order together communicate expertise and capacity.
Read the design guide →Chemicals & Plastics
The word that describes a chemicals booth is clean. Even, bright lighting, the soft transitions of white curved surfaces, laboratory-grade tidiness — trust in a chemical company comes from the impression that everything is under control, and the cleaner the booth, the more credible the process behind it.
Read the design guide →Building Materials
The smartest thing a building materials company can do is build its booth out of its own product: your flooring on the floor, your panels on the walls, your profiles exposed at the ceiling. The booth becomes the largest sample room you could bring, and visitors can reach out and feel the quality you actually deliver.
Read the design guide →Printing & Packaging
A printing and packaging booth has two natural leads: a machine that moves and finished work that looks good. Running the press live is the strongest lead-generation device available — the moment it starts delivering finished pieces a crowd forms on its own. The finished-packaging wall then proves the range of processes through sheer colour density.
Read the design guide →Publishing & Cultural Products
A publishing booth speaks the language of a good bookshop: the density of a book wall is itself a visual asset, cultural products are displayed in everyday contexts, and one immersive corner gives people a reason to stop — to browse, to try something, to take a photo.
Read the design guide →Agriculture & Agricultural Machinery
Agriculture booths run on two tracks. Machinery follows machinery logic — the equipment leads and circulation is organised around the real machine. Agri-inputs and produce follow abundance logic — high-density display with natural materials, bringing the context of a harvest into the hall.
Read the design guide →Textiles & Apparel
The lead on a textile booth is the hand and the drape of the fabric. Hanging it lets the material fall naturally and puts it within reach, which is more direct than any flat display. A colour-card wall provides background density while the hero fabrics hang as the lead.
Read the design guide →Jewelry & Watches
A jewelry booth is a business of light. The product's value is carried entirely by the illumination inside the case — bright point sources bring out the fire, and the ratio between illuminance inside and outside the case controls where the visitor looks. The space itself should subtract: a dark or neutral ground surrenders all attention to what sits in the case.
Read the design guide →Travel & Tourism
A tourism booth sells the impulse to go. Large destination imagery, signature elements rebuilt on the booth, sometimes even scent and sound — transporting the visitor to the destination in an instant is this industry's central task.
Read the design guide →Sports & Outdoor
A sports booth has to move. Diagonal composition, action imagery and dynamic lighting convey speed — but more importantly, let visitors try. A trial area for putting on, swinging or riding the product is the highest-converting spatial investment in this industry.
Read the design guide →Photonics & Lasers
In photonics the product is light itself. Live laser processing, a visualised beam path, precision components shown at magnification — all of it is natural display material. Turning light into the exhibit is this industry's unique advantage.
Read the design guide →Aerospace
What an aerospace booth exhibits is usually models and systems capability: a full aircraft model as the visual flagship, real components proving manufacturing capability, and a capability-map wall telling the systems integration story. The three tiers together build the argument that you can build it, supply the full range, and integrate it.
Read the design guide →Defense
The first design constraint on a defense booth is compliance. What may be shown, at what level of detail, and how imagery is reviewed all have to be settled before design starts — the compliance boundary determines the spatial scheme, and the order cannot be reversed.
Read the design guide →Browse guides by booth area
Capacity, layout tactics and budget references for the five standard sizes: 18 / 27 / 36 / 54 / 81 sqm.