IMEX Frankfurt Booth Design & Build Guide
How to build for this show: Travel design language
Most exhibitors at IMEX Frankfurt come from the Travel & Tourism sector, so the booth should follow that industry's spatial grammar:
- ·Large destination imagery walls or a wrap-around screen
- ·Signature elements rebuilt on the booth — landmarks, folk motifs, landscape
- ·Immersive light and atmosphere
- ·Design one unmissable photo spot and your visitors become your distribution
Common booth sizes and budget reference
Indicative ranges (design + build, floor space rental excluded), converted at RMB 6.8 = US$1. The itemized AI quotation, priced in RMB, is the binding figure.
FAQ
How far in advance should you plan a IMEX Frankfurt booth?
Lock the design 8–12 weeks out: that leaves room for organizer drawing approval, material lead times and the on-site build schedule. Halls in Frankfurt typically open for build-up 2–3 days before the show. With BoothAI the design and quotation step collapses into a single day, so the time goes where it matters — approvals and logistics.
What booth size works for IMEX Frankfurt?
Travel exhibitors at shows like this usually take 18/27/36 sqm. A smaller footprint concentrates on the lead product; a larger one carries the full set of Travel zones — display, meetings and storage. The choice follows your objective and budget.
What does a IMEX Frankfurt booth cost to build?
Taking 36 sqm (≈ 20ft × 20ft) as the reference, a standard design-and-build lands around US$3,700–5,900 excluding floor space rental (converted at RMB 6.8 = US$1), moving with materials, finish and size. BoothAI prices every component line by line against the actual design.
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