World Travel Market London (WTM London) Booth Design & Build Guide

Latest editionNovember 4 – 6, 2025
CityLondon
VenueExCeL London (expanded 25%)
OrganizerRX (Reed Exhibitions)
FrequencyAnnual
Exhibitorsapprox. 4,150
Visitorsapprox. 46,500

How to build for this show: Travel design language

Most exhibitors at World Travel Market London (WTM London) come from the Travel & Tourism sector, so the booth should follow that industry's spatial grammar:

  • ·Large destination imagery walls or a wrap-around screen
  • ·Signature elements rebuilt on the booth — landmarks, folk motifs, landscape
  • ·Immersive light and atmosphere
  • ·Design one unmissable photo spot and your visitors become your distribution
Read the full Travel booth design guide →

Common booth sizes and budget reference

18 m²
3m × 6m (≈ 10ft × 20ft)
approx. US$2,200–3,700
27 m²
3m × 9m (≈ 10ft × 30ft)
approx. US$2,900–4,700
36 m²
6m × 6m (≈ 20ft × 20ft)
approx. US$3,700–5,900

Indicative ranges (design + build, floor space rental excluded), converted at RMB 6.8 = US$1. The itemized AI quotation, priced in RMB, is the binding figure.

FAQ

How far in advance should you plan a World Travel Market London (WTM London) booth?

Lock the design 8–12 weeks out: that leaves room for organizer drawing approval, material lead times and the on-site build schedule. Halls in London typically open for build-up 2–3 days before the show. With BoothAI the design and quotation step collapses into a single day, so the time goes where it matters — approvals and logistics.

What booth size works for World Travel Market London (WTM London)?

Travel exhibitors at shows like this usually take 18/27/36 sqm. A smaller footprint concentrates on the lead product; a larger one carries the full set of Travel zones — display, meetings and storage. The choice follows your objective and budget.

What does a World Travel Market London (WTM London) booth cost to build?

Taking 36 sqm (≈ 20ft × 20ft) as the reference, a standard design-and-build lands around US$3,700–5,900 excluding floor space rental (converted at RMB 6.8 = US$1), moving with materials, finish and size. BoothAI prices every component line by line against the actual design.

Generate your World Travel Market London (WTM London) booth concept in 30 seconds

Enter your floor area and opening sides — BoothAI generates a 3D concept and an itemized quotation in the Travel design language, then delivers it through a global build network.

Generate a free design →
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